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Unilateral Pricing Policy


In an effort to retain brand value and a healthy distribution channel, Aquor Water Systems has implemented a Retail Unilateral Pricing Policy.

Adhering to the UPP is a way for all retailers to feel confident that the manufacturer has their back, and allows them to maintain healthy margins while continuing to sell high-quality, innovative products.

The Retail Unilateral Pricing Policy (UPP) sets a Minimum Retail Price (MRP) for all Aquor products. This policy is designed to prevent price slashing among Aquor retailers, enabling them to remain profitable in this highly competitive business environment. In order to remain in good standing, Aquor Resellers must advertise and sell all products at, or above, the MRP.

Aquor will count on each distributor to administer and enforce the UPP. Violations or refusal to participate in the Aquor UPP could result in loss of:

  • Rights to use Aquor intellectual properties
  • Ability to purchase Aquor products

Reseller Defined

A reseller constitutes any merchant that sells to consumers. This includes, but is not limited to: retailers, online dealers, warehouse distributors, auction sellers, or auction sites. A reseller is also considered to be anyone that uses Aquor’s trademarks in connection with the advertisement, offering for sale, or sale of Aquor goods, whether such use is with or without Aquor’s consent.

Furthermore, warehouse distributors (WD) are responsible for monitoring to whom they sell to and ensuring that the purchasing party is not violating the MRP. Failure to do so may result in penalties to both the reseller and the WD.


A violation is defined as the sale or advertising of an Aquor product(s):

  • Below the stated MRP
  • Which are bundled together at a price below the aggregated MRP of the individual items
  • On a website with ambiguous pricing such as: “See Price in Cart”, “Make Offer”, “bid”, rebate funds,customer specific funds, or “Instant Message me for pricing"


Aquor Water Systems reserves the right to run National Promotions of their products. Aquor will provide to resellers the promotional information, with adequate timing, to ensure continued compliance with the pricing
policy. Aquor encourages resellers to utilize the national promotions to their advantage while providing a high level of customer service to the end user

Aquor encourages retail promotions and sales of our products. All retail promotions must be approved by Aquor in writing 30 days prior. If the retail promotions do not meet the requirements of the UPP, they will be in violation, subject to enforcement and penalties.

Enforcement & Penalties

Aquor will administer the UPP by sending resellers notifications of violations. Once a violation is discovered, the reseller will automatically be penalized for their violation in accordance to the penalties stated below. The reseller will have (2) business days from the date the notification was composed to correct an internet violation, and (3) business days to correct all other violations. If a violation is not reconciled within the time period allotted, the reseller will automatically receive the subsequent notification. Aquor will make the final determination as to whether the violation will be withdrawn.

1. Penalty For First Notification of Violation:

a. Direct Accounts will: Lose the privilege to purchase the product found to be in violation for (30) days.

b. Non Direct Accounts will: Be added to the warehouse distributor Do Not Sell list and lose the privilege to purchase the product found to be in violation for (30) days.

2. Penalty For Second Notification of Violation:

a. Direct Accounts will lose: The privilege to purchase the product found to be in violation for (90) days.

b. Non Direct Accounts will lose: All rights to Aquor intellectual properties and will have two days (2) business days to
remove them off of their website. The privilege of being listed on the Aquor dealer locator.

3. Penalty For Third and Final Notification of Violation:

a. Direct Accounts: Immediate action must be taken to remove all Aquor products from the website. The following will be revoked immediately and remain in affect indefinitely:

i. All Aquor intellectual property rights

ii. Privilege to purchase any and all Aquor products.

iii. 100% of marketing co-op funds, if applicable.

iv. Privilege of being listed on the Aquor dealer locator.

b. Non Direct Accounts: Will immediately be placed on the Aquor Do Not Sell list. This includes all Aquor products. All Aquor intellectual property rights are immediately revoked.

This policy may be modified or amended at any time by Aquor. If any changes are to occur, Aquor will distribute a (30) day written notice of any changes to its resellers. Updated information may also be found at


We greatly appreciate your business and continued support of the Aquor Water Systems brand. Should you have any questions regarding this policy, please feel free to contact us.


Contact Info

For instructions on how to report a violation, please contact:


For all other inquiries contact the Aquor Water Systems UPP Program Administrator (No person other than the program administrator is authorized to answer questions regarding this policy):


UPP Program Administrator
Aquor Water Systems, Inc.
240 Airport Road
Port Townsend, WA 98368